Daniel Greenfield of the Sultan Knish blog writes about the end of news media and its replacement with political hit pieces in The Media’s Political Suicide.
…The media still insists that it’s objective, trustworthy and seeking the truth. But those slogans are the leftovers of an older generation that at least believed in hypocritically mouthing such pieties. The new generation, the one leading the purge at the New York Times, doesn’t even believe in the pieties.
The campaigns, like those that hijacked the Times, are coordinated by political allies from different media outlets across social media. The participants in this new collegiality view journalism as a form of advocacy for their political agenda. They have no commitment to the organization they work for, only to the larger movement of which they are operatives, coordinating to undermine their own organizations.
In the leftist non-profit realm, organizations are just shells for an agenda and they can be jettisoned, renamed, or swapped out at the right time. As the media falls into that category, publications become mere brands to be tied to a fake news narrative, and tossed aside when they’re no longer getting clicks.
The weight of the name on the masthead matters much less than the ability of the activists it employs to appear influential by picking fights on social media. Media publications no longer serve a community, but a narrative, and constantly swapping out publication names helps make the narrative seem fresh.
The end result is State News, a product that closely resembles the government news networks in China or Russia, but which is still distributed across a variety of organizations and which is controlled by social media narratives coordinated across social networks rather than by a central government agency.
At least for now.
“Twitter is not on the masthead of The New York Times. But Twitter has become its ultimate editor,” Bari Weiss wrote in her resignation letter to the New York Times.
Twitter is the media’s editor. Its platform provides the content that fills the media, but it also makes the infrastructure of the media surplus to requirements. The medium is the message and the medium of Twitter is 280 characters. As Weiss notes, “the ethics and mores of that platform have become those of the paper, the paper itself has increasingly become a kind of performance space.”
But the real performance space is on Twitter where content is consumed and debated much more rapidly in short form than in the long form pages of the New York Times. As the media transforms into a pure instrument of political advocacy whose antics play out on social media, there’s less and less use for the expensive billion-dollar operations, the newspapers, channels, and even the sites of the media.
Media bosses keep saying that their future is digital. But that digital future is a Twitter debate.
The only reason to read long form articles is to find out the details of a story or experience new ideas, but when writing exists to reinforce what readers already believe, then it doesn’t need to be read.
Hardly anyone bothered reading Soviet papers because everyone already knew what was in them.
A media that exists to tweet articles about Trump’s terribleness and a story about an oppressed person whose plight proves the need to have open borders, no police, and free everything is unreadable. Not just to conservatives, but to everyone who isn’t looking for a righteousness or rage fix in the morning.
The media envisions its own transformation into public service non-profits subsidized by dot com tycoons and then eventually the benevolent socialist state that will pay its members to put out propaganda that nobody reads. This act of literary suicide for power and profit is its real legacy.
The media has been killing cities and the country to buy a little more time for its existence. But it is becoming a zombie that is killing the basis for its own existence and then the very thing that it does.
The members of the media began by killing their ethics and morals. They tossed away the truth as a value and a goal. They turned on their colleagues, incited mobs, celebrated violence and terror. And then they set out to destroy the organizations they worked for and the country that they live in.
Their final act of political suicide will be to kill their own writing.
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