Groups are all the rage. A lot of people like to identify with some kind of group. It can give them the feeling that they’re “doing something,” or even fill the validation need. That’s not a good or bad thing, it just is.
If you’ve already read about how to recruit, and who not to have, you might be wondering what’s next. You’ve whittled down your existing group to the people you need or created a new, small group of solid folks, and you’re looking for the next step. Well, here it is:
Your group needs a goal.
What do you want? What would you like to accomplish? Now is not the time for some grandiose “liberty” idea. Now is when you decide exactly what your particular group wants to see happen in your local area. Be realistic here; if you choose a goal that is more fantasy than reality you’ll not only fail to achieve it but you’ll get burned out in the process.
Once you have a goal, look at specific, actionable things you can do that will push you toward that goal.
The #1 Thing You Need
Keep in mind that regardless of what your goal or action plan ends up being, if the public will know about your group, then you need the public to support you. There is no shortcut, no way around this. If your group will have a public face, that face better be a positive one — and not just among your echo chamber of like-minded folks, either…